We have Uncle Wally’s on set and they need to get ready for a huge tradeshow in California. The biggest, the best, food manufacturers and distributors will be there. Uncle Wally’s knows that their imagery needs to be bold and on point as they have competitors from all around the country attending the show. They knew that their only choice to stand out from the crowd is to make smarter decisions. Their decision was to hire experts for their photography needs because they knew taking a photo themselves just wouldn’t cut it. In these images below, you see what goes on during a shoot. The detail and expertise of our photographers take your image to a new level. The placement of muffins, the props added, the lighting used, the angle of the shot and changed around again and again until perfection is reached.

What you see is Peri, “capturing” the essence of the 5 W’s.

Who are you marketing this product to? (audience?)
What is this image being used for? (tradeshow, web, print ad)
Where is it going to be displayed? (advertisement, paper, web)
When is this needed by? (one of our strengths is turnover of images)
Why are doing this campaign? (to increase business, sales, promote a new product?)

He understood the full story behind this shoot and all the details to ensure Uncle Wally’s successful show. Not only do we take the photographs, we help create the vision and ask those necessary questions to set you up for success, because it’s all about ROI correct? Many congrats to Uncle Wally’s for a successful show!!


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Another wonderful day of shooting at the Bristal…

by Jay Brenner on August 2, 2011

Today was again, a great assignment at the Bristal Assisted Living in Westbury. The first challenge was to shoot over 40 top rated dedicated employees who together, earned a distinguished award for their extraordinary service to the assisted living community. They were all in great spirits and collectively looked forward to their shinning moment.

The team today was made up of Patty Berwald of Berwald Creative and Don Fitzgibbons.  Don has been an extraordinary photo assistant and sidekick, working the lights, model releases and making things happen quickly and efficiently.

After the large group shot, we had (2) portraits to execute in (2) different locations on the premises.  The purpose of these shots was to capture their new positions as directors of their own assisted living facility locations.  These individuals are responsible for over 100 happy tenants as well as the huge support staff.

After the shots were successfully accomplished, the files were sent to the digital department.  Here, the shots were retouched and color corrected to create flawless images for the client’s very active websites, Facebook pages, Twitter communications, and oh, ink to paper for brochures and advertisements – all delivered the next business day.

Another day in the life of Brenner Photo…

-Jay Brenner



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Better Than Milk and Cookies: Location Photography in Italy

May 5, 2010

Location photography is really such a treat…especially when you come home with fantastic images and a new understanding of an unexplored cuisine.

There is an Italian hidden secret out there that I want to share with dessert enthusiasts; a little known Italian wine named Vin Santo, “Wine of Saints”.

Location photography is really such a treat…especially when [...]

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The Macgyver Effect

April 7, 2010

The Macgyver Effect
What I love about my job most of all is the unknown! In the world of photography there are so many challenges and shooting the Sebring Lehman’s 12-hour car race was certainly no exception.
Alpina Watches was the official timekeeper and one of the major sponsors of the event. They needed to cover the [...]

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The Digital Gadget Bag:

March 2, 2010

In this never ending changing world of photography there is always something to learn or try that can affect the way we can connect with our viewing audience.
These images are what I consider to be a successful execution of the trendy yet effective use of HDR.

Our model John is an accomplished salesman. His success in [...]

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Energy Conservation on the Holidays:

January 19, 2010

Energy Conservation on the Holidays:
O.K., so why do we celebrate our Holiday Party in the middle of January?
There is just too much energy being used up at the end of December, between holiday parties, trying to shop after work to obtain those perfect gifts for loved ones, and attempting to avoid mall parking lots on [...]

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HDR Revisited

October 26, 2009

When we started this blog early on we posted an HDR image that we composited in the digital department for all to see. It was a building lobby, marble floors, shiny, flashy and all that. It came out great. We do a lot of HDR lately as people are liking and requesting it more and [...]

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SHOW TIME!

October 14, 2009

Wednesday 10/21/09 is Show Time Xpo 2009 at the Javits Center from 8:00- 5:00PM stop by and visit us at Booth # 517!!
It’s Free and Is worth your time. Hope to see you there!!!!……… Alan

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In A Photo Studio Far Far Away…

September 23, 2009

It was another exciting week here at the studio, although we had a few hours of downtime it didn’t turn out to be downtime as we decided to shoot a fun portfolio shot using an item from chris’s star wars collection. A lifesize wearable Vader replica !!! Neat and fun, but a very challenging thing [...]

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Christmas in July?

September 2, 2009

While the rest of the world was enjoying the “Dog Days of Summer” with long days at the beach and BBQ’s we have been busy gearing up for the 2009 Holiday Season.
Ahh the world of advertising, we are always months ahead of the actual calendar. But it can certainly be a shock to the system [...]

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