Video Marketing: Getting Started

Three Important Questions to Answer Before Saying, “Action!”

So you’re thinking about video, smart, very smart. The statistics for video marketing in 2016 prove that motion imagery is absolutely necessary when creating a marketing strategy. Adelie Studios uncovered research proving the impact of video marketing:

You’ve read the studies, heard the stats and are likely part of the 92% of the mobile consumers sharing videos (  You’ve... Read more »

Customer Responsiveness: A Resolution Worth Investing In

What’s the surest indicator of a company’s strength? A strong bottom line? Perhaps; but many startups begin in the red and remain there over time. Are they any less strong for operating at a loss? Apparently not, since many are acquired for hundreds of millions of dollars precisely in that condition. Is it a robust team of employees? In fact, many of the strongest industry performers are surprisingly understaffed. Is it perhaps then... Read more »

Granting a Wish in a Snap Shot: The Power of Volunteerism

Volunteerism is a hallmark of American business, and we are proud to say at Brenner Photo that we cheerfully do our part. We give to charities, we support local and national causes, and we donate our time, talents, and premium resources to help vital causes benefit from professional photographic services that their modest operating budgets would not normally allow — and we do so mostly on a pro bono basis or occasionally for a nominal... Read more »

A Day on Set with Bed Bath & Beyond

A lot of people know that one of our largest and most prolific accounts is Bed Bath & Beyond. As we approach our 14th year serving this retail giant with extensive original product photography and even more retouched vendor photos, we are often asked, “What’s it like on the Bed Bath & Beyond set?” We can tell you it’s pretty exciting. And right up our alley.

For a peek behind-the-scenes check out the... Read more »

Remembering Brenner’s Holiday Cards

Over the years we have become famous among our clients and friends for the crazy antics we have gone through to produce our out-of-the-box holiday cards. The only year we did not create an original photo greeting was in 2012, in the aftermath of Hurricane Sandy, when we donated the cost of printing and mailing our cards to those in need. For all of you who have enjoyed receiving our cards, here is a retrospective... Read more »

A Commercial Photographer Shoots for Canon in Costa Rica

As a commercial photographer, assignments come in all types and sizes. Most you enjoy, others you endure. But if you are diligent and fortunate, and probably a bit of both, you’re assigned at least one recurring project that becomes the assignment you anticipate most.

At this studio, that project is the exploratory mission Canon periodically sends us on to help them test drive soon-to-be-released camera models and, in the process, help the Photographic Division create... Read more »

Fashion Photography: Branding as a Function of Storytelling

Every photographic image tells a story; and like all stories, some are better than others — possessing stronger characters, more intriguing settings, and even more engaging plot lines, implied by the placement of props as clues. To reinforce this creative notion for a moment, let’s perform a mental exercise.

Conjure up a memorable photograph or two you’ve seen recently in print or online; maybe it’s one you saw a while... Read more »

Pinterest Marketing: How to Get Started

We discussed in a previous post how people process visual information faster than text-based information. Along these lines we’ve discussed creating custom photography, producing video and using YouTube to promote your business with visual information.

Pinterest is a visual marketing tool that should not be overlooked. The bookmarking site has grown into one of the top social media platforms and currently has over 70... Read more »

5 Easy Steps to Producing a Great Video

Looking to produce your first promotional video? Don’t panic. It’s easier than you think. And you don’t need to be Steven Spielberg to do a great job. Just follow these simple steps, and you’ll have a professional video you and your company will be proud to share with the world.

Step 1 – Start with a Good Script

Most corporate or product videos today run no longer than 2-3 minutes, especially in... Read more »

Tips for Optimizing Your Video

YouTube is the second largest search engine in the world. More than 1 billion unique users visit YouTube each month. Leveraging the platform to find, engage and retain your audience is a no-brainer. Video is a great way to demo a new product, tell your corporate story, or take prospects on a virtual tour of your facility. If you spend the resources on producing great content make sure you spend the time optimizing your video... Read more »